Whenever we create a site, first of all, we need to buy a domain name and hosting. Therefore, before purchasing a domain, you would like to know what is the importance of a domain name in SEO. Here in this article, we will provide you with the best tips to choose SEO Friendly Domain Name which helps you to get a better ranking in SERP.
Does Website Domain Name Affect SEO? To some extent, although these are not significant ranking factors, domain names can have a significant impact on your site’s SEO. Because it is the common opinion among all SEO experts that using a mix of relevant, branded, and keyword-rich words to create a concise and click-worthy domain name significantly increases your site’s chances of ranking well in search engines.
Let’s start knowing – Importance of Domain Name in SEO.
Best Tips for Choosing an SEO Friendly Domain Name and What Is The Importance Of Domain Name In SEO – 2022
It is no longer necessary for any domain name to have keywords in it because, in the last few years, Google’s search algorithm is more advanced than before. That’s why all SEO experts have also changed their way of working, so now the importance of keyword-filled domains is not that much anymore.
The first and most important thing about the importance of domain names in SEO is that you do not need to have keywords in your domain name for your site to rank well. Advanced search engines are now well aware of keyword-stuffing in domain names and actively discourage site owners from creating domain names with exact match domains (EDMs). Because the search engine algorithm is now able to better understand the content and intent of your website.
So keep in mind that instead of keyword-stuffing, you should focus on buying a domain name that is well-branded, concise, and best suited for your business propositions. Remember a consistent and well-branded domain strengthens your business’s online presence. Although the domain name is an important part of your website, the name weighs significantly less among the 200 ranking factors that Google uses to determine where your site will appear in search results. But the content itself is important for the proper ranking of your site.
How Does Domain Name Affect SEO?
When choosing a domain name for your professional business website, you clearly want people to recognize your brand, your business, and what you have to offer. Simply put, an SEO-optimized domain name is one that is relevant, branded, and communicates the purpose and content of the website.
Although Search Engine Optimization experts have different views regarding the importance of domain names. Some are of the opinion that they are not a major ranking factor, but sometimes domain names can have a significant impact on SEO.
Which Domain Name Is Best For SEO
Using a mix of relevant and business-related branded words to create a simple, concise, rememberable, and click-worthy domain name will greatly increase your chances of ranking in search engines.
Whereas, using exact-match keywords in your domain name and optimizing this more by doing keyword stuffing can make your website spammy and will reduce your chances of ranking. That’s why you should choose the right domain name only after a lot of thinking and making the right balance.
Why Is a Good Domain Name Important For SEO
If we take a look at only the domain name of a website on the internet, then we also see many such sites which are containing keywords. Your chances of ranking well in search engines can be greatly improved. However, this does not mean that websites with exact-match domain names will always be in the first place. Later in 2012, the Google Core Update reduced the number of exact-match domain rankings in an effort to rid search results of spammy and keyword-stuffed websites.
The SEO trick here is that you all managed to find domain names that are relevant, optimized, and business brand-focused, and work in conjunction with other search ranking factors to rank well.
Do Domain Names Help Better SEO?
Domain names can have a huge impact on SEO if the domain is chosen correctly. There is a general belief that having the most relevant and suitable domain name can help you target your relevant audience and accelerate your search ranking placement. But it comes down to more elements than keywords. You also need to have a well-optimized website with good content for your domain name in order to have the success you want.
As a small business entrepreneur, choosing a domain name is indeed a daunting task as it is the brand identity of the business. So when Google has confirmed that domain names do not contribute to search engine rankings like they did before, domain names can provide website owners with several SEO benefits:
- Builds Brand Reputation
- Higher CTRs (click-through rates) that drive more traffic
- Helps Build a Competitive Edge On Opponents’ Websites
- Building a positive perception of trust and authority on your site
- A familiar domain helps develop positive user behavior that can affect search engine rankings
How To Choose Domain Name For SEO – Best Tips 2022
When choosing your domain name, you should also focus on components other than purely SEO. Instead of focusing solely on SEO, the choice of domain name should focus on what your website is based on and what it is offering to the user. Because if your domain name accurately reflects your website and business brand, then it also increases the value of the brand and it is also a good SEO-related task. For best SEO results, here are some of our top tips for choosing a good domain name:
• Keep domain names short and concise
• Avoid Ambiguity for Domain Naming
• Prefer original Top Level Domain (TLD)
• Avoid using Exact Match lengthy Domains
• Avoid using hyphens in domain names
• Use your business’s brand name in the domain
• Choose a domain name for your site that’s easy to remember
• Consider including keywords in the domain that are both related to the business brand and also relevant to the site content
Final Thoughts on the Importance of a Domain Name in SEO
Creating an SEO-friendly domain name means choosing a domain that is short, concise, clear, and using relevant keywords as well. Creating a domain name is one of the important tasks that positively impact SEO efforts. The domain also includes focusing on your business branding. While creating your domain name, you must follow the above tips for better ranking.
Also, Read | What is Domain Name